We certainly don’t replace a corporate lawyer, but we do know a thing or two about keeping on the straight and narrow. One thing we do to stay across our responsibilities as Marketers is invest in constant up-skilling. Gemma recently attended the MA Marketing Law seminar on our behalf and brought back the skinny on watch-outs for Responsible Marketers:
Let's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?
Most of us exist as businesses because we saw a need and we created a product to fill it. Therefore it follows that the easiest way into a customer's consideration set is by positioning the product as what they're looking for. Yet somehow we tend to get caught up in our wonderful product and the journey we are on as a business and forget why we took those very first steps.
If you, like me, feel the pressure to really get on board with content marketing but are struggling to deliver the quantity of quality output required... read on for some guilt free content generation shortcuts!
There's an expectation that if you deal with customers you will have data. And that the data you have will be something you can USE to market your business... but sometimes the first step on the path to using your data is the hardest - Five by Five has put together some tips for getting started.