There's an expectation that if you deal with customers you will have data. And that the data you have will be something you can USE to market your business... but sometimes the first step on the path to using your data is the hardest - Five by Five has put together some tips for getting started.
Aren't you forgetting someone?...
Everyone learns differently and takes advice from different places. Today I found something on the Herald that made me think about all the advice we're exposed to...
Figuring it out
Why do I keep banging on about 'Customer Service'?
Let's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?