Most of us exist as businesses because we saw a need and we created a product to fill it. Therefore it follows that the easiest way into a customer's consideration set is by positioning the product as what they're looking for. Yet somehow we tend to get caught up in our wonderful product and the journey we are on as a business and forget why we took those very first steps.
5 Questions To Ask Yourself When Evaluating A Marketing Opportunity.
Five by Five's Top Tips for SMEs on Using The Data You've Got
Figuring it out
Look at your marketing like it's your house.
You understand the necessity of maintaining your home, and even renovating once in a while. The same goes for your marketing. With constant changes in the environment and the way customers interact with brands, marketing plans need to be streamlined, focussed and weathertight to avoid energy slipping through the cracks.