Everyone learns differently and takes advice from different places. Today I found something on the Herald that made me think about all the advice we're exposed to...
Why do I keep banging on about 'Customer Service'?
Let's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?