What will your customers look like when lockdown is over?
COVID-19 is having a huge impact on the economy but it's the change to customers that will have the biggest impact on business.
Read MoreWhy do I keep banging on about 'Customer Service'?
Let's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?
Read MoreWhy We Need To Put Our Customers Front and Centre
Most of us exist as businesses because we saw a need and we created a product to fill it. Therefore it follows that the easiest way into a customer's consideration set is by positioning the product as what they're looking for. Yet somehow we tend to get caught up in our wonderful product and the journey we are on as a business and forget why we took those very first steps.
Read MoreStruggling to deliver content? Read on...
If you, like me, feel the pressure to really get on board with content marketing but are struggling to deliver the quantity of quality output required... read on for some guilt free content generation shortcuts!
Read MoreAren't you forgetting someone?...
Everyone learns differently and takes advice from different places. Today I found something on the Herald that made me think about all the advice we're exposed to...
Debbie Mayo-Smith: How wrong are your marketing activities?
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