Someone has had A Big Idea - and there's nothing more exciting and invigorating for a business owner or marketer than a new challenge, something out of the box and different to the day to day humdrum!

So when an opportunity presents itself to push your brand out in a big new way (it could be a sponsorship deal or a new acquisition target; a new product launch or something your agency came to you with because it's cool and might win an award...) it can be very tempting to preemptively push play - especially when you're a small business without all the dreary constraints of a larger enterprise.

But, not every idea will work for every business, and while it's ok to try new things and fail (as long as you learn from those failures) it's important that you don't waste time, energy and money you can't afford either.

How do you spot an idea suited to your business, audience and budget? 

5 Point Checklist for New Marketing Opportunities

1. Does the idea or opportunity fit with your current brand positioning?

2. Will the idea or opportunity take resources from your current marketing activities?

3. Will the idea or opportunity add a touchpoint relevant your current target market or will it speak to a new target? How will this impact your existing marketing plan?

4. Has the idea or opportunity been proven to be successful in the past?

5. Will the projected success outweigh the estimated costs in both real terms and incidentals?

So evaluate and embrace your Big Ideas - and if you need help getting them off the ground, give us a call. Fairfax did - take a look at what they did with our client CityPets on behalf of their client Chorus: