One of the things that keeps me busy post-redundancy (other than Five by Five) is our Airbnb. A little 2 bedroom place on our lifestyle block that gets booked a couple of times a week, even now when there's zero international tourism (which made up the majority of our pre-COVID bookings).
Our wee cottage rates pretty highly too, not because of great photos (I took them, they're decidedly average) or extras like wifi (we don’t offer wifi - do you know how expensive rural wifi is?!) and, I just realised this today, it's not because of the crispy sheets, flash soap and artfully folded towels either (although I sure hope it helps - I spent a fortune on that soap...).
It's actually got nothing to do with us - it's because of our animals! People LOVE waking up to horses randomly hanging out on the lawn, pigs wanting tummy scratches and sheep running up to be hand-fed. It's not something we even advertise, but it's the one thing that people mention time and again in our Airbnb reviews as what really made their stay.

So it makes me wonder:
- Do you use customer reviews to understand your product better?
- Is your point of difference actually what you think it is?
- And how do you plan to surprise and delight your customers?