What will your customers look like when lockdown is over?
COVID-19 is having a huge impact on the economy but it's the change to customers that will have the biggest impact on business.
Read MoreWhy We Need To Put Our Customers Front and Centre
Most of us exist as businesses because we saw a need and we created a product to fill it. Therefore it follows that the easiest way into a customer's consideration set is by positioning the product as what they're looking for. Yet somehow we tend to get caught up in our wonderful product and the journey we are on as a business and forget why we took those very first steps.
Read More5 Questions To Ask Yourself When Evaluating A Marketing Opportunity.
There are 5 things you need to ask yourself when presented with a big idea...
Read MoreFive by Five's Top Tips for SMEs on Using The Data You've Got
There's an expectation that if you deal with customers you will have data. And that the data you have will be something you can USE to market your business... but sometimes the first step on the path to using your data is the hardest - Five by Five has put together some tips for getting started.
Read MoreFiguring it out
Have you ever been in a situation where your business needs to do something, say, AdWords for example, and you try to 'figure it out' yourselves?
Here's how to do it without wasting time and money...
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