Making Marketing Loud and Clear.
Five by Five provides customer-centric marketing strategy, advice and activity to NZ businesses.
We certainly don’t replace a corporate lawyer, but we do know a thing or two about keeping on the straight and narrow. One thing we do to stay across our responsibilities as Marketers is invest in constant up-skilling. Gemma recently attended the MA Marketing Law seminar on our behalf and brought back the skinny on watch-outs for Responsible Marketers:
Read MoreNO MATTER HOW GREAT YOUR RELATIONSHIP WITH THE CUSTOMER, LOVED YOUR PRODUCT OR LOW YOUR CHURN IS, ANY BUSINESS IS GOING TO NEED NEW CUSTOMERS SOMETIMES.
So let’s take a look at how understanding the ones you have helps you get more.
Read MoreLet's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?
Read MoreWhat do you do when you get an email telling you your website is broken, not showing in search or missing out on conversions? Emails like this are designed to strike fear into the hearts of business owners and my clients get them all the time… so do I.
Here are some quick tips on how to separate the scam emails from the genuine ones:
Read MoreMost of us exist as businesses because we saw a need and we created a product to fill it. Therefore it follows that the easiest way into a customer's consideration set is by positioning the product as what they're looking for. Yet somehow we tend to get caught up in our wonderful product and the journey we are on as a business and forget why we took those very first steps.
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