Five by Five

Everyone learns differently and takes advice from different places. Today I found something on the Herald that made me think about all the advice we're exposed to...

Debbie Mayo-Smith: How wrong are your marketing activities?

Let's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?

We've all experienced bad service. Usually the reasons for it fall into one of three categories:

Sometimes it’s a person to person thing, sometimes it’s a process or procedure thing, sometimes it’s a culture thing. 

If you, like me, feel the pressure to really get on board with content marketing but are struggling to deliver the quantity of quality output required... read on for some guilt free content generation shortcuts!

There are 5 things you need to ask yourself when presented with a big idea...

There's an expectation that if you deal with customers you will have data. And that the data you have will be something you can USE to market your business... but sometimes the first step on the path to using your data is the hardest - Five by Five has put together some tips for getting started.