Let's be honest, marketing pretty much never involves front line staff. It's a conversation between the brand and the customer... managed by an agency and/or a marketing department. Although 'People' are one of the 7 'Ps' of the Marketing Mix, when was the last time any of your marketing budget was allocated to training the people your customers actually deal with?
If you, like me, feel the pressure to really get on board with content marketing but are struggling to deliver the quantity of quality output required... read on for some guilt free content generation shortcuts!
There's an expectation that if you deal with customers you will have data. And that the data you have will be something you can USE to market your business... but sometimes the first step on the path to using your data is the hardest - Five by Five has put together some tips for getting started.